Branches

Equinox Strategy

Equinox Strategy supports businesses by helping top management drive and implement appropriate development strategies.

Examples of the services provided by Equinox Strategy:

Support during strategic transformations:

Support for business process outsourcing and strategic IT projects:

Equinox Spain

Equinox Consulting opened a branch in Spain in 2007, in order to continue building on its successful track record with international projects (which currently generate around 20% of annual revenue) and leverage its knowledge of the risks and opportunities in the Spanish banking industry.

Equinox Spain, established in 2007, employs experienced consultants with in-depth knowledge of the finance industry and offers the same type of consulting services as Equinox Consulting, but with a specific focus on cross-border issues.

Equinox Spain’s prestigious clients include Banco Santander and Banco Sygma (a Cofinoga company).

Marex Consulting

A subsidiary of Equinox Consulting, Casablanca-based Marex Consulting was founded in 2011 to serve Morocco’s major corporations and financial institutions. Marex Consulting works with these companies’ leaders—from top management to the heads of business units and functions like risk management and finance—to develop and implement effective strategies and organizational change.
Marex Consulting employs novel approaches, leveraging the expertise of a team of consultants with hands-on industry expertise, the skills to manage sensitive projects, and an in-depth knowledge of the Moroccan market.
Marex Consulting is led by Karim Amor, an expert in organizational and strategy consulting and project management. The firm plans to hire fifteen new employees into its Moroccan office by end-2012.

MARoc EquinoX Consulting
Tel.: +212 522 863887
Fax: +212 522 863899
295 Angle bd Abdelmoumen et rue Persée – 3ème étage – C21
Maarif 20100
Casablanca
Morocco

Covaliance

Covaliance, founded in 2009, provides IT and computer engineering consulting services. It currently has around 30 employees and serves companies mainly in the banking and insurance industries.

Telecommunications: Cepheid Consulting

Logo de Cepheid Consulting Cepheid Consulting was founded by four telecommunications-industry experts, and provides strategy, marketing, and management consulting with a focus on the challenges facing telecommunications companies. Industry-specific knowledge is what drives the firm’s core business, telecommunications consulting, and underpins the services it provides to other industries, mainly finance, transportation, and retail. Regardless of the field, Cepheid Consulting provides insight into crucial issues related to the design, launch, and improvement of products, services, and processes.

  • Strategy - SWOT analyses; strategy implementation; benchmarking; repositioning; etc.
  • Marketing - Positioning; marketing mix; customer promise; product launches; customer retention and loyalty programs; etc.
  • Organizational structure - Assessments; roles and responsibilities; outsourcing studies; costing; process standardization; etc.
  • Profits - Pricing; business plans; monitoring tools; cost reductions; growth drivers; etc.

Cepheid Consulting and Equinox Consulting have built a partnership at the crossroads of telecommunications and banking, in order to provide comprehensive solutions to the strategy, marketing, and management challenges facing both industries. Our joint projects cover three main issues:

  • Providing support during the rollout of new payment systems, including the redistribution of roles along the entire value chain
  • Leveraging new technologies to better serve customers and employees, as part of banks’ strategy, marketing, or finance projects
  • Adapting products and services established in mature markets to the digital economy, especially in terms of profitability and resource allocation

By working together, we combine targeted telecommunications-industry expertise with a proven track-record leading business process improvement projects in all of the major organizational functions. This enables us to provide clients in the telecommunications industry with innovative, cross-functional consulting services tailored to meet their unique needs. One such example is our joint publication of a white paper titled "Is the Future of Payment Solutions Mobile?" in May 2007.

Distribution strategy: Selenium

Logo de Selenium Consulting Selenium Consulting is a firm specialized in business strategy and transformation, primarily for companies that operate through a chain of branch outlets. The firm has extensive knowledge of retail distribution strategies, and helps clients grow and implement effective expansion plans. Selenium Consulting has worked on high-level projects in France and approximately 20 other countries, assisting clients on key issues such as:

  • Business development – Market screening, M&A, business plans, new business start-ups, etc.
  • Sales efficiency – Efficiency and productivity measurements, assessments of potential, performance diagnostics, target size and market coverage, etc.
  • Strategic marketing – Customer segmentation and profiling, innovation, new product introductions, trends and prospects, portfolio analyses, etc.
  • Management and organization – Sales force organization and management, branch office layouts, etc.
  • Operational performance – Process re-engineering, performance management, shared services centers, support function effectiveness, etc.

Selenium has joined forces with Equinox Consulting in order to better leverage each firm’s skills. The combined team has the know-how and experience to help financial institutions expand their businesses and penetrate new international markets.